Is Northbeam down?
Updated Oct 08, 2026 23:32 UTC. StatusBird re-checks Northbeam's status page every 2 minutes.
- Current state
- Operational
- Changed
- Jul 10, 2026 23:34 UTC
- Held for
- 89 days 23 hours
Northbeam is currently operational as of Oct 08, 2026 23:32 UTC, with no outage reported on its official status page. StatusBird reads Northbeam's status page every 2 minutes and, on the Pro plan, alerts subscribers by SMS, email, Slack, Teams or Discord within that cycle; the free email alert on this page covers major and critical outages with no account.
Get alerted when Northbeam goes down
Free email alert. No account required.
Northbeam uptime and incident history
30-day uptime, from checks every 2 minutes.
Over the past 90 days StatusBird recorded 0 major or critical Northbeam incidents totalling 0 minutes of downtime, for 100.00% availability and a A+ reliability grade, across 64,652 independent checks. Full history: Northbeam reliability report.
Northbeam's 90-day uptime of 100.00% is in line with the Analytics category average of 99.99% across the 3 services StatusBird monitors in that category.
Northbeam risk in the next 24 hours
StatusBird's stack risk model puts the chance of any Northbeam degradation in the next 24 hours at 2% (normal) and the chance of a major or critical outage at 0% (normal). It is scored every 10 minutes from four inputs: how often Northbeam has had an episode over the last 180 days, whether it has had one in the last 24 hours or 7 days, how often its degradations turn into major outages, and whether the infrastructure it runs on is having trouble right now.
- no degraded-or-worse episodes in the last 180 days
- no major outages in the last 180 days
Scored Oct 08, 2026 23:26 UTC, and rescored every 10 minutes. Method: how StatusBird measures and scores.
How do I get notified when Northbeam has an outage?
Three options, from free to full coverage. Plan details are as published on StatusBird's pricing page and www.northbeam.io as of October 08, 2026.
- Free email alert on this page. The form above emails you when Northbeam enters a major or critical outage and again when it recovers. No account, no card.
- A StatusBird account. The free plan monitors 1 service with a live dashboard and a day-after incident digest. Pro ($29/month) checks all 84 services every 2 minutes and alerts by SMS, email, Slack, Teams or Discord, with quiet hours and per-service thresholds; Business is $49/month and Agency $99/month. Create a free account.
- Northbeam's own status page. www.northbeam.io offers the subscription options on www.northbeam.io, where available. It is the official record and worth subscribing to alongside any monitor; it updates when Northbeam confirms an incident.
Full guide: Best downtime alert services for online store owners (2026).
About Northbeam
Multi-touch attribution platform for e-commerce advertisers. Northbeam downtime affects ad spend visibility and ROAS tracking across your marketing channels.
StatusBird monitors Northbeam every 2 minutes, 24 hours a day, 7 days a week. When an outage or degradation is detected, StatusBird sends instant alerts so you can act before your customers notice. The 30-day uptime percentage and incident history above reflect live data from our monitoring network.
Northbeam last five incidents
StatusBird recorded zero non-operational Northbeam readings in the last 90 days, across 64,652 checks every 2 minutes.
What to do when Northbeam is down
When Northbeam goes down, do three things first: confirm the outage is on their side, protect whatever the outage is breaking in your store, and tell affected customers before they find out the hard way. This playbook walks through each step for Northbeam specifically.
How do I confirm Northbeam is actually down?
Check two independent sources before changing anything in your store. First, StatusBird's live Northbeam status page, which is based on independent checks every 2 minutes. Second, Northbeam's own status page at www.northbeam.io/. If the official page still shows green, do not assume you are wrong: vendors often acknowledge incidents well after they start. If both look clean, the problem is more likely your store's configuration or a specific integration.
What does a Northbeam outage look like?
- Northbeam dashboards fail to load or show a data freshness lag
- Attributed revenue drops sharply while platform and store revenue stay normal
- Blended ROAS or MER metrics disagree wildly with ad platform reporting
- Pixel events stop appearing for recent site sessions
- Data syncs from ad platforms show as delayed or failed
What breaks in your store
A Northbeam outage does not touch your storefront, checkout, or the ads themselves; sales and ad delivery continue normally. What breaks is visibility: dashboards stop loading or show stale data, and if the Northbeam pixel fails to collect events there can be a permanent gap in first-party attribution data for the outage window. The operational risk is media buyers making budget decisions on frozen or partial numbers, or pausing profitable campaigns because attributed revenue appears to have collapsed.
For context, Northbeam has had no major incidents in the last 90 days of StatusBird's independent monitoring (100.0% availability), so a real outage is unusual. That makes it easy to mistake one for a problem on your end, which is why confirming first matters.
What to do during the outage
- Confirm real revenue in Shopify or your commerce platform before reacting to any Northbeam number.
- Fall back to native ad platform reporting and store analytics for budget decisions during the outage.
- Freeze major budget reallocations until Northbeam confirms data has fully backfilled.
- Note the outage window so you can treat attribution data from that period as incomplete in later analysis.
- Contact Northbeam support to confirm whether pixel collection or only the dashboard was affected.
These steps follow the same logic Google codifies in its Site Reliability Engineering chapter on managing incidents: establish what is actually happening, contain the damage, and communicate clearly while the incident is still running.
Frequently asked questions
Northbeam shows my revenue fell off a cliff today. Is my store actually down?
Check your store's own order dashboard first. If Shopify shows normal orders, the drop is a Northbeam data ingestion or dashboard issue, not a real sales problem. Attribution data usually backfills after the outage, though gaps in pixel collection can be permanent.
Should I pause ad spend while Northbeam is down?
No, not because of the outage alone. Your ads and store are functioning; you have only lost the attribution lens. Use in-platform reporting and blended store revenue as a temporary guide, and avoid big reallocation decisions until Northbeam's data catches up.
After the outage
Once Northbeam recovers, verify the affected workflows end to end rather than trusting the status page. Note the start and end times while they are fresh: if you are on a paid Northbeam plan with an SLA, documented downtime is what a service credit claim is built on. See how to claim SLA credits for the process.
How this data is measured
StatusBird checks Northbeam's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Northbeam reliability page and current status on the Northbeam status page, or browse all 84 service grades.
This playbook was published separately until September 2026. It now lives here, alongside the live Northbeam status it applies to.
Northbeam status FAQ
Is Northbeam down right now?
No. Northbeam is operational in StatusBird's independent monitoring. That state began Jul 10, 2026 at 23:34 UTC and has lasted 89 days 23 hours. Last checked Oct 08, 2026 at 23:32 UTC.
How often does Northbeam go down?
StatusBird recorded zero major or critical Northbeam incidents in the last 90 days, at 100.00% availability and a A+ reliability grade. Minor degradation is excluded from that figure.
What is the chance Northbeam has a problem in the next 24 hours?
StatusBird's stack risk model puts the chance of any Northbeam degradation in the next 24 hours at 2% (normal) and the chance of a major or critical outage at 0% (normal). It is scored every 10 minutes from four inputs: how often Northbeam has had an episode over the last 180 days, whether it has had one in the last 24 hours or 7 days, how often its degradations turn into major outages, and whether the infrastructure it runs on is having trouble right now.
What should I do when Northbeam goes down?
Confirm the outage is on Northbeam's side rather than in your store, protect whatever the outage is breaking, and tell affected customers before they find out the hard way. The full step-by-step playbook for a Northbeam outage is on this page, under 'What to do when Northbeam is down'.
How do I get notified when Northbeam goes down?
Use the free email alert form on this page, which needs no account and covers major and critical outages. Or open a StatusBird account: the free plan monitors 1 service with a next-day digest, and Pro at $29 a month checks all 84 services every 2 minutes and alerts by SMS, email, Slack, Teams or Discord, or subscribe to Northbeam's own status page at www.northbeam.io.
What should I do when Northbeam goes down? The full playbook is on this page.
Related services
Northbeam guides
"Every figure we publish comes from the same 2-minute checks that trigger our customers' alerts. We publish the data exactly as we measured it, and anyone is free to cite it."
Sydney Murphy, founder of StatusBird
Cite this data: StatusBird monitoring data, https://statusbird.io/status/northbeam, accessed October 08, 2026. See the methodology for how these numbers are measured.
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