Is Google Analytics down?
Updated Oct 08, 2026 12:38 UTC. StatusBird re-checks Google Analytics's status page every 2 minutes.
- Current state
- Operational
- Changed
- Jul 10, 2026 12:02 UTC
- Held for
- 90 days
Google Analytics is currently operational as of Oct 08, 2026 12:38 UTC, with no outage reported on its official status page. StatusBird reads Google Analytics's status page every 2 minutes and, on the Pro plan, alerts subscribers by SMS, email, Slack, Teams or Discord within that cycle; the free email alert on this page covers major and critical outages with no account.
Get alerted when Google Analytics goes down
Free email alert. No account required.
Google Analytics uptime and incident history
30-day uptime, from checks every 2 minutes.
Over the past 90 days StatusBird recorded 0 major or critical Google Analytics incidents totalling 0 minutes of downtime, for 100.00% availability and a A+ reliability grade, across 64,660 independent checks. Full history: Google Analytics reliability report.
Google Analytics's 90-day uptime of 100.00% is in line with the Analytics category average of 99.99% across the 3 services StatusBird monitors in that category.
Google Analytics risk in the next 24 hours
StatusBird's stack risk model puts the chance of any Google Analytics degradation in the next 24 hours at 2% (normal) and the chance of a major or critical outage at 0% (normal). It is scored every 10 minutes from four inputs: how often Google Analytics has had an episode over the last 180 days, whether it has had one in the last 24 hours or 7 days, how often its degradations turn into major outages, and whether the infrastructure it runs on is having trouble right now.
- no degraded-or-worse episodes in the last 180 days
- no major outages in the last 180 days
Scored Oct 08, 2026 12:36 UTC, and rescored every 10 minutes. Method: how StatusBird measures and scores.
How do I get notified when Google Analytics has an outage?
Three options, from free to full coverage. Plan details are as published on StatusBird's pricing page and status.cloud.google.com as of October 08, 2026.
- Free email alert on this page. The form above emails you when Google Analytics enters a major or critical outage and again when it recovers. No account, no card.
- A StatusBird account. The free plan monitors 1 service with a live dashboard and a day-after incident digest. Pro ($29/month) checks all 84 services every 2 minutes and alerts by SMS, email, Slack, Teams or Discord, with quiet hours and per-service thresholds; Business is $49/month and Agency $99/month. Create a free account.
- Google Analytics's own status page. status.cloud.google.com offers the subscription options on status.cloud.google.com, where available. It is the official record and worth subscribing to alongside any monitor; it updates when Google Analytics confirms an incident.
Full guide: Best downtime alert services for online store owners (2026).
About Google Analytics
Web analytics platform for tracking website traffic and behavior. Google Analytics outages interrupt data collection and affect your ability to monitor store performance.
StatusBird monitors Google Analytics every 2 minutes, 24 hours a day, 7 days a week. When an outage or degradation is detected, StatusBird sends instant alerts so you can act before your customers notice. The 30-day uptime percentage and incident history above reflect live data from our monitoring network.
Google Analytics last five incidents
StatusBird recorded zero non-operational Google Analytics readings in the last 90 days, across 64,660 checks every 2 minutes.
What to do when Google Analytics is down
First, confirm it is actually Google Analytics and not your store. Then contain the damage and communicate. Here is exactly how to do that during a Google Analytics outage, plus what usually breaks and how long incidents tend to last.
How do I confirm Google Analytics is actually down?
Check two independent sources before changing anything in your store. First, StatusBird's live Google Analytics status page, which is based on independent checks every 2 minutes. Second, Google Analytics's own status page at status.cloud.google.com/. If the official page still shows green, do not assume you are wrong: vendors often acknowledge incidents well after they start. If both look clean, the problem is more likely your store's configuration or a specific integration.
What does a Google Analytics outage look like?
- Realtime report shows zero or near-zero active users despite normal store traffic
- Reports in the GA4 interface fail to load or return errors
- Purchase and add_to_cart events stop appearing in DebugView
- Measurement Protocol or Data API requests return errors or time out
- Google Ads shows a sudden drop in imported GA4 conversions
What breaks in your store
When Google Analytics goes down, the store itself keeps working because the gtag.js snippet fails silently and does not block page rendering. The real damage is a permanent gap in your data: sessions, ecommerce events, and purchases that happen during the outage are never recorded and cannot be backfilled. If Google Ads relies on GA4 conversion imports for Smart Bidding, the missing conversions can also skew automated bid decisions in the days that follow.
For context, Google Analytics has had no major incidents in the last 90 days of StatusBird's independent monitoring (100.0% availability), so a real outage is unusual. That makes it easy to mistake one for a problem on your end, which is why confirming first matters.
What to do during the outage
- Verify your store is actually receiving traffic using server logs, Shopify analytics, or your platform's built-in dashboard before assuming sales dropped.
- Check the Google Cloud status dashboard to confirm the problem is on Google's side, not a broken tag on your site.
- Note the outage start and end times so you can annotate the data gap in reports later.
- Rely on your ecommerce platform's own order and revenue reports for decision making during the outage.
- Pause any A/B tests or bid changes that depend on GA4 data until tracking resumes.
These steps follow the same logic Google codifies in its Site Reliability Engineering chapter on managing incidents: establish what is actually happening, contain the damage, and communicate clearly while the incident is still running.
Frequently asked questions
Did my store lose sales, or is Google Analytics just not recording them?
Almost always the latter. A GA4 outage only affects measurement, not your storefront or checkout. Compare against your platform's order dashboard: if orders are still coming in there, your store is fine and only the analytics data has a gap.
Will the missing Google Analytics data come back after the outage?
Usually not. Hits that the collection endpoint never received are lost permanently, so expect a hole in sessions and conversions for the outage window. Annotate the period in your reports so future comparisons account for it.
After the outage
Once Google Analytics recovers, verify the affected workflows end to end rather than trusting the status page. Note the start and end times while they are fresh: if you are on a paid Google Analytics plan with an SLA, documented downtime is what a service credit claim is built on. See how to claim SLA credits for the process.
How this data is measured
StatusBird checks Google Analytics's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Google Analytics reliability page and current status on the Google Analytics status page, or browse all 84 service grades.
This playbook was published separately until September 2026. It now lives here, alongside the live Google Analytics status it applies to.
Google Analytics status FAQ
Is Google Analytics down right now?
No. Google Analytics is operational in StatusBird's independent monitoring. That state began Jul 10, 2026 at 12:02 UTC and has lasted 90 days. Last checked Oct 08, 2026 at 12:38 UTC.
How often does Google Analytics go down?
StatusBird recorded zero major or critical Google Analytics incidents in the last 90 days, at 100.00% availability and a A+ reliability grade. Minor degradation is excluded from that figure.
What is the chance Google Analytics has a problem in the next 24 hours?
StatusBird's stack risk model puts the chance of any Google Analytics degradation in the next 24 hours at 2% (normal) and the chance of a major or critical outage at 0% (normal). It is scored every 10 minutes from four inputs: how often Google Analytics has had an episode over the last 180 days, whether it has had one in the last 24 hours or 7 days, how often its degradations turn into major outages, and whether the infrastructure it runs on is having trouble right now.
What should I do when Google Analytics goes down?
Confirm the outage is on Google Analytics's side rather than in your store, protect whatever the outage is breaking, and tell affected customers before they find out the hard way. The full step-by-step playbook for a Google Analytics outage is on this page, under 'What to do when Google Analytics is down'.
How do I get notified when Google Analytics goes down?
Use the free email alert form on this page, which needs no account and covers major and critical outages. Or open a StatusBird account: the free plan monitors 1 service with a next-day digest, and Pro at $29 a month checks all 84 services every 2 minutes and alerts by SMS, email, Slack, Teams or Discord, or subscribe to Google Analytics's own status page at status.cloud.google.com.
What should I do when Google Analytics goes down? The full playbook is on this page.
Related services
Google Analytics guides
"Every figure we publish comes from the same 2-minute checks that trigger our customers' alerts. We publish the data exactly as we measured it, and anyone is free to cite it."
Sydney Murphy, founder of StatusBird
Cite this data: StatusBird monitoring data, https://statusbird.io/status/google-analytics, accessed October 08, 2026. See the methodology for how these numbers are measured.
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