Northbeam has been highly reliable recently: StatusBird's independent monitoring recorded 100.0% availability and zero major incidents over the last 90 days.
Here is the full picture behind that verdict, and what an outage would mean for your store.
What is Northbeam?
Northbeam is a marketing attribution and analytics platform used mainly by direct-to-consumer brands to measure which ad channels actually drive revenue. It ingests first-party pixel data from the storefront plus spend and conversion data from platforms like Meta, Google, and TikTok, then applies multi-touch attribution models so media buyers can allocate budget across channels. Teams typically live in its dashboards daily to make spend decisions.
Northbeam uptime and outage history
| Metric (90 days, as of July 2026) | Value |
|---|---|
| Availability | 100.0% |
| Reliability grade | A+ |
| Major incidents | 0 |
| Total major-outage downtime | 0 minutes |
| Average incident duration | n/a |
| Most recent major incident | None in the last 90 days |
| Checks in window | 43,605 |
Among the 3 analytics services StatusBird monitors, Northbeam ranks number 2 for 90-day availability. See the full ranking of analytics tools by reliability.
What happens to your store when Northbeam goes down?
A Northbeam outage does not touch your storefront, checkout, or the ads themselves; sales and ad delivery continue normally. What breaks is visibility: dashboards stop loading or show stale data, and if the Northbeam pixel fails to collect events there can be a permanent gap in first-party attribution data for the outage window. The operational risk is media buyers making budget decisions on frozen or partial numbers, or pausing profitable campaigns because attributed revenue appears to have collapsed.
Typical symptoms during a Northbeam outage:
- Northbeam dashboards fail to load or show a data freshness lag
- Attributed revenue drops sharply while platform and store revenue stay normal
- Blended ROAS or MER metrics disagree wildly with ad platform reporting
- Pixel events stop appearing for recent site sessions
- Data syncs from ad platforms show as delayed or failed
If you are in the middle of an incident right now, see what to do when Northbeam goes down for a step-by-step playbook.
Frequently asked questions
Northbeam shows my revenue fell off a cliff today. Is my store actually down?
Check your store's own order dashboard first. If Shopify shows normal orders, the drop is a Northbeam data ingestion or dashboard issue, not a real sales problem. Attribution data usually backfills after the outage, though gaps in pixel collection can be permanent.
Should I pause ad spend while Northbeam is down?
No, not because of the outage alone. Your ads and store are functioning; you have only lost the attribution lens. Use in-platform reporting and blended store revenue as a temporary guide, and avoid big reallocation decisions until Northbeam's data catches up.
How this data is measured
StatusBird checks Northbeam's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Northbeam reliability page and current status on the Northbeam status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Northbeam and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.