First, confirm it is actually HubSpot and not your store. Then contain the damage and communicate. Here is exactly how to do that during a HubSpot outage, plus what usually breaks and how long incidents tend to last.
How do I confirm HubSpot is actually down?
Check two independent sources before changing anything in your store. First, StatusBird's live HubSpot status page, which is based on independent checks every 2 minutes. Second, HubSpot's own status page at status.hubspot.com. If the official page still shows green, do not assume you are wrong: vendors often acknowledge incidents well after they start. If both look clean, the problem is more likely your store's configuration or a specific integration.
What does a HubSpot outage look like?
- HubSpot dashboard unavailable or extremely slow
- Embedded forms and popups not loading or failing on submit
- Scheduled marketing emails and workflow emails not sending
- Live chat widget missing from the storefront
- Shopify or store integration sync errors and stale contact data
What breaks in your store
During a HubSpot outage, marketing emails and automation workflows stop sending, and scheduled campaigns may not go out on time. HubSpot-hosted assets on your site can break: embedded forms fail to load or submit, the chat widget disappears, and any landing pages hosted on HubSpot CMS become unreachable. Data syncs from your store pause, so new customers and orders queue up instead of flowing into the CRM, and lead capture during the window can be lost if forms fail silently.
For context, HubSpot has had no major incidents in the last 90 days of StatusBird's independent monitoring (100.0% availability), so a real outage is unusual. That makes it easy to mistake one for a problem on your end, which is why confirming first matters.
What to do during the outage
- Check status.hubspot.com to see which specific hubs and features are affected, since HubSpot outages are often partial.
- Delay time-sensitive campaign sends rather than assuming a scheduled send went out.
- Swap HubSpot-hosted landing page links in active ads to pages hosted on your own store.
- Collect leads through a backup form tool or a simple mailto link if HubSpot forms are failing.
- After recovery, audit workflows and scheduled sends to confirm queued emails went out and re-enroll contacts that were missed.
Frequently asked questions
Did my scheduled HubSpot email campaign go out during the outage?
Do not assume either way. Check the campaign's sent statistics once HubSpot recovers; sends are sometimes queued and delivered late rather than dropped. If the send shows zero or partial delivery, clone the campaign and resend to the unsent segment.
Are form submissions from my store lost while HubSpot is down?
Possibly. If the form failed to render or the submission endpoint rejected requests, those leads never reached HubSpot and cannot be recovered from HubSpot itself. Check any backup capture you have, such as ad platform lead forms or your own database, and consider a fallback form for future incidents.
After the outage
Once HubSpot recovers, verify the affected workflows end to end rather than trusting the status page. Note the start and end times while they are fresh: if you are on a paid HubSpot plan with an SLA, documented downtime is what a service credit claim is built on. See how to claim SLA credits for the process.
How this data is measured
StatusBird checks HubSpot's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the HubSpot reliability page and current status on the HubSpot status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors HubSpot and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.