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Is HubSpot Reliable? What 90 Days of Monitoring Data Says

The short answer: hubSpot has been highly reliable recently: StatusBird's independent monitoring recorded 100.0% availability and zero major incidents over the last 90 days.

Below is the data behind that answer and how HubSpot compares to its peers.

What is HubSpot?

HubSpot is a CRM platform with marketing, sales, and service hubs covering email marketing, automation workflows, forms, landing pages, live chat, and contact management. E-commerce stores use it to sync customer and order data from their store, run email campaigns and abandoned cart workflows, capture leads through forms and popups, and manage sales or support conversations.

HubSpot uptime and outage history

Metric (90 days, as of July 2026)Value
Availability100.0%
Reliability gradeA+
Major incidents0
Total major-outage downtime0 minutes
Average incident durationn/a
Most recent major incidentNone in the last 90 days
Checks in window61,598

Among the 10 email and SMS marketing services StatusBird monitors, HubSpot ranks number 4 for 90-day availability. See the full ranking of email and SMS marketing tools by reliability.

What happens to your store when HubSpot goes down?

During a HubSpot outage, marketing emails and automation workflows stop sending, and scheduled campaigns may not go out on time. HubSpot-hosted assets on your site can break: embedded forms fail to load or submit, the chat widget disappears, and any landing pages hosted on HubSpot CMS become unreachable. Data syncs from your store pause, so new customers and orders queue up instead of flowing into the CRM, and lead capture during the window can be lost if forms fail silently.

Typical symptoms during a HubSpot outage:

  • HubSpot dashboard unavailable or extremely slow
  • Embedded forms and popups not loading or failing on submit
  • Scheduled marketing emails and workflow emails not sending
  • Live chat widget missing from the storefront
  • Shopify or store integration sync errors and stale contact data

If you are in the middle of an incident right now, see what to do when HubSpot goes down for a step-by-step playbook.

Frequently asked questions

Did my scheduled HubSpot email campaign go out during the outage?

Do not assume either way. Check the campaign's sent statistics once HubSpot recovers; sends are sometimes queued and delivered late rather than dropped. If the send shows zero or partial delivery, clone the campaign and resend to the unsent segment.

Are form submissions from my store lost while HubSpot is down?

Possibly. If the form failed to render or the submission endpoint rejected requests, those leads never reached HubSpot and cannot be recovered from HubSpot itself. Check any backup capture you have, such as ad platform lead forms or your own database, and consider a fallback form for future incidents.

How this data is measured

StatusBird checks HubSpot's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the HubSpot reliability page and current status on the HubSpot status page, or browse all 84 service grades.

Know before your customers do

StatusBird monitors HubSpot and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.

Never find out about an outage from your customers

StatusBird monitors Stripe, Klaviyo, Google Ads, Shopify, and 80+ other services your store depends on. Get an SMS alert within minutes of any outage.

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