First, confirm it is actually Attentive and not your store. Then contain the damage and communicate. Here is exactly how to do that during a Attentive outage, plus what usually breaks and how long incidents tend to last.
How do I confirm Attentive is actually down?
Check two independent sources before changing anything in your store. First, StatusBird's live Attentive status page, which is based on independent checks every 2 minutes. Second, Attentive's own status page at status.attentivemobile.com. If the official page still shows green, do not assume you are wrong: vendors often acknowledge incidents well after they start. If both look clean, the problem is more likely your store's configuration or a specific integration.
What does a Attentive outage look like?
- Scheduled SMS campaigns stuck queued or not delivering
- Abandoned cart and other triggered texts not firing on test orders
- On-site signup popups failing to appear or submit
- Attentive dashboard unreachable or reporting frozen
- Keyword opt-ins and customer text replies going unacknowledged
What breaks in your store
When Attentive is down, SMS and email campaign sends stop or queue, and triggered journeys like cart abandonment texts do not fire. Signup units on your site may fail to load or fail to register new subscribers, so list growth silently pauses. Two-way conversational replies and keyword opt-ins can also go unanswered. Your storefront and checkout continue working normally; the impact is concentrated in marketing revenue, especially if a promotional send was scheduled during the outage.
For context, Attentive has had no major incidents in the last 90 days of StatusBird's independent monitoring (100.0% availability), so a real outage is unusual. That makes it easy to mistake one for a problem on your end, which is why confirming first matters.
What to do during the outage
- Check status.attentivemobile.com to confirm platform status before touching your configuration.
- Reschedule any planned campaign blast rather than letting it send late at an odd hour when service recovers.
- If a promo is time-critical, send it through your email platform instead while SMS is down.
- Disable or swap Attentive-powered popups for a fallback signup form so you keep capturing subscribers.
- After recovery, review the outage window for missed journey triggers and consider a catch-up send to affected segments.
Frequently asked questions
Do subscribers get my texts late once Attentive recovers, or not at all?
Queued campaign messages generally send after recovery, which can mean late-night delivery if you do not intervene, so reschedule anything queued. Journey messages tied to events during the outage may be skipped entirely; check your journey analytics for the gap.
Does an Attentive outage affect checkout or order processing?
No. Attentive is a marketing layer on top of your store, so browsing, checkout, and order processing are unaffected. The cost of the outage is missed marketing revenue and paused subscriber capture, not lost orders from customers already buying.
After the outage
Once Attentive recovers, verify the affected workflows end to end rather than trusting the status page. Note the start and end times while they are fresh: if you are on a paid Attentive plan with an SLA, documented downtime is what a service credit claim is built on. See how to claim SLA credits for the process.
How this data is measured
StatusBird checks Attentive's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Attentive reliability page and current status on the Attentive status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Attentive and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.