The short answer: attentive has been highly reliable recently: StatusBird's independent monitoring recorded 100.0% availability and zero major incidents over the last 90 days.
Below is the data behind that answer and how Attentive compares to its peers.
What is Attentive?
Attentive is an SMS and email marketing platform built for e-commerce brands, best known for its two-tap mobile signup units and high-volume text message campaigns. Stores use it to grow SMS subscriber lists, send promotional blasts and triggered messages like abandoned cart and back-in-stock alerts, and run conversational text-to-buy flows, usually integrated with Shopify or another commerce platform.
Attentive uptime and outage history
| Metric (90 days, as of July 2026) | Value |
|---|---|
| Availability | 100.0% |
| Reliability grade | A+ |
| Major incidents | 0 |
| Total major-outage downtime | 0 minutes |
| Average incident duration | n/a |
| Most recent major incident | None in the last 90 days |
| Checks in window | 61,470 |
Among the 10 email and SMS marketing services StatusBird monitors, Attentive ranks number 2 for 90-day availability. See the full ranking of email and SMS marketing tools by reliability.
What happens to your store when Attentive goes down?
When Attentive is down, SMS and email campaign sends stop or queue, and triggered journeys like cart abandonment texts do not fire. Signup units on your site may fail to load or fail to register new subscribers, so list growth silently pauses. Two-way conversational replies and keyword opt-ins can also go unanswered. Your storefront and checkout continue working normally; the impact is concentrated in marketing revenue, especially if a promotional send was scheduled during the outage.
Typical symptoms during a Attentive outage:
- Scheduled SMS campaigns stuck queued or not delivering
- Abandoned cart and other triggered texts not firing on test orders
- On-site signup popups failing to appear or submit
- Attentive dashboard unreachable or reporting frozen
- Keyword opt-ins and customer text replies going unacknowledged
If you are in the middle of an incident right now, see what to do when Attentive goes down for a step-by-step playbook.
Frequently asked questions
Do subscribers get my texts late once Attentive recovers, or not at all?
Queued campaign messages generally send after recovery, which can mean late-night delivery if you do not intervene, so reschedule anything queued. Journey messages tied to events during the outage may be skipped entirely; check your journey analytics for the gap.
Does an Attentive outage affect checkout or order processing?
No. Attentive is a marketing layer on top of your store, so browsing, checkout, and order processing are unaffected. The cost of the outage is missed marketing revenue and paused subscriber capture, not lost orders from customers already buying.
How this data is measured
StatusBird checks Attentive's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Attentive reliability page and current status on the Attentive status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Attentive and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.