First, confirm it is actually Trustpilot and not your store. Then contain the damage and communicate. Here is exactly how to do that during a Trustpilot outage, plus what usually breaks and how long incidents tend to last.
How do I confirm Trustpilot is actually down?
Check two independent sources before changing anything in your store. First, StatusBird's live Trustpilot status page, which is based on independent checks every 2 minutes. Second, Trustpilot's own status page at status.trustpilot.com. If the official page still shows green, do not assume you are wrong: vendors often acknowledge incidents well after they start. If both look clean, the problem is more likely your store's configuration or a specific integration.
What does a Trustpilot outage look like?
- TrustBox review widgets showing blank, broken, or endlessly loading on your site
- Trustpilot business dashboard unreachable or erroring on login
- Review invitation emails not going out for recent orders
- Your public Trustpilot profile page failing to load
- API errors from any integration that pulls Trustpilot review data
What breaks in your store
When Trustpilot goes down, embedded TrustBox widgets on your store can fail to render, leaving empty spaces or broken sections where your star ratings and review carousels normally build buyer confidence. Automated review invitation emails may not send for orders placed during the outage, and the business dashboard becomes unavailable so you cannot respond to new reviews. Your public Trustpilot profile page may also be unreachable, which matters if you link to it from ads or emails.
For context, Trustpilot has had no major incidents in the last 90 days of StatusBird's independent monitoring (100.0% availability), so a real outage is unusual. That makes it easy to mistake one for a problem on your end, which is why confirming first matters.
What to do during the outage
- Check that failing TrustBox embeds degrade gracefully and hide rather than break your page layout.
- Queue review invitations manually or via your platform integration to send after recovery.
- Temporarily rely on on-site reviews from your platform or another review app if you have one.
- Remove Trustpilot profile links from active email sends until the page loads again.
- Draft responses to recent reviews offline so you can post them when the dashboard returns.
Frequently asked questions
Will my existing Trustpilot reviews disappear because of an outage?
No. Reviews are stored on Trustpilot's servers and an outage only affects availability, not the underlying data. Your profile, rating, and review history return intact once service is restored.
Do broken Trustpilot widgets hurt my conversion rate?
They can, since review widgets exist precisely to reassure hesitant buyers, and a blank or broken block near the buy button removes that social proof. Most TrustBox embeds fail quietly, but it is worth checking key pages to confirm nothing looks visibly broken.
After the outage
Once Trustpilot recovers, verify the affected workflows end to end rather than trusting the status page. Note the start and end times while they are fresh: if you are on a paid Trustpilot plan with an SLA, documented downtime is what a service credit claim is built on. See how to claim SLA credits for the process.
How this data is measured
StatusBird checks Trustpilot's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Trustpilot reliability page and current status on the Trustpilot status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Trustpilot and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.