Faire has been highly reliable recently: StatusBird's independent monitoring recorded 100.0% availability and zero major incidents over the last 90 days.
Numbers alone do not tell you whether to worry, so this post also covers what actually breaks when Faire has problems and how to get warned early.
What is Faire?
Faire is a wholesale marketplace connecting independent brands with retail shops that buy inventory at wholesale prices, typically with net-60 payment terms and free returns for first orders. Brands use Faire as a B2B sales channel, managing their wholesale catalog, order processing, and retailer relationships through the Faire brand portal, and many sync products and orders with Shopify.
Faire uptime and outage history
| Metric (90 days, as of July 2026) | Value |
|---|---|
| Availability | 100.0% |
| Reliability grade | A+ |
| Major incidents | 0 |
| Total major-outage downtime | 0 minutes |
| Average incident duration | n/a |
| Most recent major incident | None in the last 90 days |
| Checks in window | 43,574 |
Among the 5 marketplace services StatusBird monitors, Faire ranks number 4 for 90-day availability. See the full ranking of marketplace tools by reliability.
What happens to your store when Faire goes down?
When Faire is down, retailers cannot place wholesale orders, so your B2B pipeline pauses and any time-limited promotions on the marketplace stall. Brands lose access to the portal, which delays confirming and processing open purchase orders and responding to retailer messages. If you rely on the Faire and Shopify integration, product and inventory syncing stops, which can leave wholesale availability out of step with your actual stock.
Typical symptoms during a Faire outage:
- Faire.com or the brand portal fails to load or shows errors
- Retailers report they cannot submit orders or messages
- New wholesale orders stop arriving abruptly
- Shopify-Faire product or inventory sync errors appear
- Order confirmation and shipping actions in the portal fail
If you are in the middle of an incident right now, see what to do when Faire goes down for a step-by-step playbook.
Frequently asked questions
A retailer wants to order while Faire is down. Should I just invoice them directly?
Be careful, since transacting off-platform with retailers you met through Faire can violate its terms and forfeit protections like payment terms coverage. Take the order details, then enter it through Faire once service returns, or use Faire Direct where appropriate.
Will open purchase orders be cancelled if I cannot confirm them during the outage?
Confirmation windows matter on Faire, but a platform outage pauses everyone, and support has visibility into the incident. Confirm pending orders as soon as the portal returns and contact Faire support if any order auto-expired during the downtime.
How this data is measured
StatusBird checks Faire's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Faire reliability page and current status on the Faire status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Faire and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.