ActiveCampaign has been highly reliable recently: StatusBird's independent monitoring recorded 100.0% availability and zero major incidents over the last 90 days.
Here is the full picture behind that verdict, and what an outage would mean for your store.
What is ActiveCampaign?
ActiveCampaign is a marketing automation and email platform that combines email campaigns, automation workflows, SMS, and a built-in CRM. Online stores connect it to Shopify, WooCommerce, or BigCommerce to sync customer and order data, then use it to run abandoned cart sequences, post-purchase flows, win-back campaigns, and segmented newsletters.
ActiveCampaign uptime and outage history
| Metric (90 days, as of July 2026) | Value |
|---|---|
| Availability | 100.0% |
| Reliability grade | A+ |
| Major incidents | 0 |
| Total major-outage downtime | 0 minutes |
| Average incident duration | n/a |
| Most recent major incident | None in the last 90 days |
| Checks in window | 61,537 |
Among the 10 email and SMS marketing services StatusBird monitors, ActiveCampaign currently holds the top reliability position for the 90-day window. See the full ranking of email and SMS marketing tools by reliability.
What happens to your store when ActiveCampaign goes down?
When ActiveCampaign is down, automated email and SMS flows stop firing, so abandoned cart reminders, order follow-ups, and welcome sequences do not go out. Scheduled campaign sends can be delayed or fail entirely, and the store integration stops syncing new contacts, orders, and site tracking events. Signup forms hosted or powered by ActiveCampaign may fail to submit, silently losing new subscribers. Your storefront and checkout keep working, but revenue from lifecycle marketing pauses and some triggered flows may skip contacts whose trigger events occurred during the outage.
Typical symptoms during a ActiveCampaign outage:
- Abandoned cart and welcome emails stop arriving for test orders
- The ActiveCampaign dashboard will not load or logs you out
- Scheduled campaigns stuck in a sending or queued state
- New Shopify or WooCommerce contacts and orders not appearing in ActiveCampaign
- Embedded signup forms error out or fail to record submissions
If you are in the middle of an incident right now, see what to do when ActiveCampaign goes down for a step-by-step playbook.
Frequently asked questions
Does an ActiveCampaign outage affect my checkout?
No. ActiveCampaign runs alongside your store, not inside the checkout path, so customers can still browse and buy normally. What stops is your marketing layer: automated flows, campaign sends, and contact syncing.
Will my abandoned cart emails send after ActiveCampaign comes back?
Queued sends usually resume after recovery, but automations triggered by events that happened during the outage may be missed if the sync events never arrived. After service is restored, check your automation reports for the outage window and consider a manual catch-up send to affected contacts.
How this data is measured
StatusBird checks ActiveCampaign's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the ActiveCampaign reliability page and current status on the ActiveCampaign status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors ActiveCampaign and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.