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Drip Is Down: What to Do, Step by Step

First, confirm it is actually Drip and not your store. Then contain the damage and communicate. Here is exactly how to do that during a Drip outage, plus what usually breaks and how long incidents tend to last.

How do I confirm Drip is actually down?

Check two independent sources before changing anything in your store. First, StatusBird's live Drip status page, which is based on independent checks every 2 minutes. Second, Drip's own status page at status.drip.com. If the official page still shows green, do not assume you are wrong: vendors often acknowledge incidents well after they start. If both look clean, the problem is more likely your store's configuration or a specific integration.

What does a Drip outage look like?

  • Abandoned cart and welcome emails stop arriving for test triggers
  • A scheduled broadcast shows as queued but never sends
  • The Drip dashboard is slow, erroring, or unreachable
  • On-site signup forms and popups fail to load or submit
  • Store event data like orders and cart activity stops appearing in Drip

What breaks in your store

When Drip is down, automated flows stop firing, so abandoned cart emails, welcome series, and post-purchase messages are delayed or missed for anyone who triggers them during the outage. Scheduled broadcast campaigns may not send on time, which matters most during promotions. Signup forms and popups powered by Drip can fail to load or fail to record new subscribers, and event data syncing from your store may be delayed, leaving segments briefly out of date.

For context, Drip has had no major incidents in the last 90 days of StatusBird's independent monitoring (100.0% availability), so a real outage is unusual. That makes it easy to mistake one for a problem on your end, which is why confirming first matters.

What to do during the outage

  1. Check status.drip.com to confirm the outage before editing your flows or integrations.
  2. Delay any planned broadcast rather than sending into a degraded system, especially during a promotion.
  3. Capture email signups through a native platform form or a simple backup form so new subscribers are not lost.
  4. Export your list of recent abandoned carts from your store platform so you can trigger recovery messages manually if flows were missed.
  5. After recovery, spot-check that store events backfilled and that segments and flow queues look normal before resuming sends.

Frequently asked questions

Did the abandoned cart emails just get skipped for everyone who abandoned during the Drip outage?

It depends on how the outage affected event ingestion. If events queued, flows usually fire late once processing resumes; if events were dropped, those shoppers never enter the flow. After recovery, compare abandoned carts in your store platform against Drip's flow activity and manually message anyone who was missed.

Should I still send my scheduled campaign while Drip is having issues?

No, postpone it. Sending into a degraded system risks partial sends, broken tracking, or duplicate deliveries that are hard to untangle. A campaign sent a few hours late almost always performs better than a half-sent one.

After the outage

Once Drip recovers, verify the affected workflows end to end rather than trusting the status page. Note the start and end times while they are fresh: if you are on a paid Drip plan with an SLA, documented downtime is what a service credit claim is built on. See how to claim SLA credits for the process.

How this data is measured

StatusBird checks Drip's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Drip reliability page and current status on the Drip status page, or browse all 84 service grades.

Know before your customers do

StatusBird monitors Drip and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.

Never find out about an outage from your customers

StatusBird monitors Stripe, Klaviyo, Google Ads, Shopify, and 80+ other services your store depends on. Get an SMS alert within minutes of any outage.

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