The short answer: drip has been highly reliable recently: StatusBird's independent monitoring recorded 100.0% availability and zero major incidents over the last 90 days.
Below is the data behind that answer and how Drip compares to its peers.
What is Drip?
Drip is an email and SMS marketing automation platform built for e-commerce brands, with native integrations for Shopify, WooCommerce, and BigCommerce. Stores use it to run welcome series, abandoned cart flows, post-purchase sequences, segmentation based on purchase behavior, and broadcast campaigns.
Drip uptime and outage history
| Metric (90 days, as of July 2026) | Value |
|---|---|
| Availability | 100.0% |
| Reliability grade | A+ |
| Major incidents | 0 |
| Total major-outage downtime | 0 minutes |
| Average incident duration | n/a |
| Most recent major incident | None in the last 90 days |
| Checks in window | 61,452 |
Among the 10 email and SMS marketing services StatusBird monitors, Drip ranks number 3 for 90-day availability. See the full ranking of email and SMS marketing tools by reliability.
What happens to your store when Drip goes down?
When Drip is down, automated flows stop firing, so abandoned cart emails, welcome series, and post-purchase messages are delayed or missed for anyone who triggers them during the outage. Scheduled broadcast campaigns may not send on time, which matters most during promotions. Signup forms and popups powered by Drip can fail to load or fail to record new subscribers, and event data syncing from your store may be delayed, leaving segments briefly out of date.
Typical symptoms during a Drip outage:
- Abandoned cart and welcome emails stop arriving for test triggers
- A scheduled broadcast shows as queued but never sends
- The Drip dashboard is slow, erroring, or unreachable
- On-site signup forms and popups fail to load or submit
- Store event data like orders and cart activity stops appearing in Drip
If you are in the middle of an incident right now, see what to do when Drip goes down for a step-by-step playbook.
Frequently asked questions
Did the abandoned cart emails just get skipped for everyone who abandoned during the Drip outage?
It depends on how the outage affected event ingestion. If events queued, flows usually fire late once processing resumes; if events were dropped, those shoppers never enter the flow. After recovery, compare abandoned carts in your store platform against Drip's flow activity and manually message anyone who was missed.
Should I still send my scheduled campaign while Drip is having issues?
No, postpone it. Sending into a degraded system risks partial sends, broken tracking, or duplicate deliveries that are hard to untangle. A campaign sent a few hours late almost always performs better than a half-sent one.
How this data is measured
StatusBird checks Drip's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Drip reliability page and current status on the Drip status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Drip and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.