Not often, recently: Google Ads had zero major incidents in the last 90 days of StatusBird's independent 2-minute monitoring, with 100.0% availability and a A+ reliability grade.
Short-term numbers only tell part of the story, so below is the full data, how Google Ads compares to its category, and how to track future incidents without watching a status page all day.
Google Ads outage history: the last 90 days
| Metric (90 days, as of July 2026) | Value |
|---|---|
| Availability | 100.0% |
| Reliability grade | A+ |
| Major incidents | 0 |
| Total major-outage downtime | 0 minutes |
| Average incident duration | n/a |
| Most recent major incident | None in the last 90 days |
| Checks in window | 45,547 |
Among the 6 advertising services StatusBird monitors, Google Ads currently holds the top reliability position for the 90-day window. See the full ranking of advertising tools by reliability.
Does a Google Ads outage affect your store?
A Google Ads outage usually hits the management layer first: the web interface, editor, and API become unavailable, so you cannot adjust bids, budgets, or pause campaigns while ads may continue serving. If ad serving itself is affected, paid traffic to your store drops sharply and revenue from the channel falls with it. Conversion tracking or reporting outages are subtler and more dangerous, because automated bidding strategies react to missing conversion data and can misallocate spend.
How can I track Google Ads outages?
Three ways, from slowest to fastest. Google Ads's official status page at ads.google.com/status/publisher/ is authoritative but often acknowledges incidents late. StatusBird's live Google Ads status page reflects independent checks every 2 minutes. Fastest is an alert: StatusBird sends SMS, email, or Slack notifications the moment Google Ads's status changes, so you find out before customer emails do.
Frequently asked questions
My Google Ads conversions dropped to zero today. Is my tracking broken or is Google down?
First check your own store data: if orders and traffic are normal, it is likely a reporting or conversion ingestion delay on Google's side rather than a real performance collapse. Check the Google Ads status page, and resist changing bids until the data gap is explained, since conversions often backfill.
Am I still being charged for ads while the Google Ads interface is down?
If ad serving is unaffected, yes, ads keep running and accruing cost even though you cannot see or manage them. If serving itself failed, you are not charged for impressions that never happened. Google has issued credits for verified serving defects in the past, so review your billing after the incident.
How this data is measured
StatusBird checks Google Ads's status every 2 minutes, around the clock, independently of the vendor. The availability figure counts major and critical outages only; minor degradation is excluded so numbers are not skewed by vendors that report small blips near-continuously. Grades run from A+ to F. See the live numbers on the Google Ads reliability page and current status on the Google Ads status page, or browse all 84 service grades.
Know before your customers do
StatusBird monitors Google Ads and 83 other services online stores depend on, plus your own storefront, every 2 minutes. When something goes down you get an SMS, email, or Slack alert with plain-English context, usually before the official status page catches up. Start monitoring free, no card required for the free plan.